Appointment Making Example
A typical example for the use of appointment making in a telemarketing context:
Client - Logistics Company
Project - Appointment Setting
Objective: The purpose of this project was to contact existing customers of the logistics company to see they wanted wanted to outsource their own vehicle fleet. A profile of likely companies was built and, by checking VOSA and financial records, prospects from existing clients of the companies transport services soon brought results.
Two weeks of appointments were booked & several leads attained for other services the company had to offer. A follow-up campaign involved targeting companies based on information from VOSA.
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